Match Bottomed Ladies 2.0: A Comeback to Empower Girls Over 35

After a four-year hiatus, the Match Bottomed Ladies are again! As a well-established OG fitness blog for girls, it could have appeared odd that we seemingly fell off the face of the earth for some time there. However what can we are saying? Typically life will get in the way in which and forces us to take a step again and re-evaluate.

Identical to a lot of you who’ve needed to put your individual well being and health targets on maintain to prioritize different issues for some time, we’re in a spot the place it’s time to bounce again with renewed vitality and goal. We invite all girls, particularly these over 35, to affix us on this comeback period by reinvesting in yourselves.

Again to Our Health Weblog for Girls Roots

Greater than 16 years in the past when FBG was created, the ladies’s well being and health house was all about consuming 1200-1500 energy per day and exercising purely for max calorie burn. But it surely was clear to us that the perpetual pursuit of weight reduction and attempting to be skinny at any value usually felt like we have been attempting to “hate ourselves wholesome” and when that inevitably failed, it led us right into a downward spiral of self-loathing.

Our mission turned to interrupt the cycle, disrupt the diet-culture narrative, and introduce a contemporary perspective—one the place girls skilled and fueled to be sturdy, assured, and badass. We wished one thing higher for future generations of ladies. We wished a future the place girls didn’t look to the dimensions for validation of their price.

Within the years that adopted, we labored tirelessly towards that mission and, in consequence, the business started to shift and alter. Physique-positive messaging started to pop up in every single place. An alternative choice to weight-reduction plan tradition appeared and girls have been searching for it out.

As stoked as we have been to see that imaginative and prescient change into actuality, we have been confronted with a brand new problem—what to do subsequent? We discovered ourselves feeling that we’d mentioned every part we wanted to say, completed what we got down to do. And because the Covid pandemic hit, life had begun to drag us in several instructions towards futures that didn’t embrace the continuation of the FBG model.

So in 2020, we put the weblog on maintain, hung up the mic, and wrestled with the way forward for FBG.

The Comeback Story

Life is filled with twists and turns that may in the end distract us and transfer our focus away from our personal private targets. It’s not all the time straightforward to prioritize well being and health when every part else will get in the way in which. However as we’ve discovered throughout our break, by no means depend your self out for good—a well-timed comeback might be fairly candy!

Whereas life has pulled former house owners Jenn and Kristen away from the helm of Match Bottomed Ladies, they hand-picked Alison to take over—which they discuss candidly about in this podcast episode. Alison, a long-time FBG contributor, was chosen due to her intensive experience in girls’s well being and health, particularly for girls in peri- and post-menopause, which signifies that the FBG model is now fully-equipped to proceed to help girls of all ages and thru each period of life.

We’ve grown, we’ve modified, and now we’re able to broaden and reignite our mission.

Our Mission and Values

Since 2008, The Match Bottomed Ladies have been disrupting the poisonous diet-culture narrative and introducing a contemporary perspective — one the place girls ditched the weight-reduction plan drama, stopped trying to the dimensions for validation of their price, and as an alternative skilled and fueled for higher high quality of life and to be sturdy, assured, and badass.

We imagine that higher well being and health must be extra enjoyable, accessible, and attainable for everyone. And we’re right here that can assist you get stronger, go longer, really feel higher, and study to understand your match backside — irrespective of the place you might be in your journey. As a result of, in spite of everything, match bottoms are available all shapes, sizes, and ages! Our new tagline, completely encapsulates this philosophy: “Your backside. Your life. Your method.”

We’re right here to help athletic, lively, and adventurous girls (and those that aspire to be) of all shapes, sizes, and ages.

Our mission has all the time been to teach and empower girls to coach and gas for a greater high quality of life, specializing in energy, confidence, and being unapologetically badass.

Our values will proceed to information us, together with:

• Simplicity: Providing simple, uncomplicated, approachable recommendation for busy girls.
• Autonomy: Encouraging girls to train their very own physique autonomy with out judgment.
• Integrity: Committing to sincere, moral, and evidence-based content material.
• Inclusion: Welcoming all ranges, shapes, sizes, ages, and backgrounds.

What to Anticipate from the Re-launch

After greater than 16 years, we stay dedicated to creating compelling, empowering, and academic life-style, well being, and health content material for lively, athletic, and adventurous girls (and those that aspire to be) by way of each period of life.

This week, we’re kicking off with a collection of thrilling content material to welcome again our beloved group. After that, you’ll be able to count on contemporary weblog posts each Tuesday and new podcast episodes each Thursday. Don’t miss an FBG beat—sign up for our weekly email newsletter to have all of the week’s content material delivered straight to your inbox.

Meet the New Group

The torch has been handed from our former house owners, Jenn and Kristen, to Alison, our new proprietor and Editor-in-Chief. Alison’s management assures us that we’re in nice fingers, persevering with the legacy with integrity and belief. Read more about our new editorial team and see why Alison is the proper match to steer us ahead.

Be part of Us on This Journey

In the event you’ve skilled a time once you needed to step away out of your well being targets, know that you just’re not alone. It’s by no means too late to make a change and get again on observe. We’re proper there with you!

Be part of us as we proceed our 16-year legacy of empowering girls by way of health. Sign up for our weekly emails and be a part of a group that celebrates girls of all ages, energy of all types, and match bottoms of any and each sort. Whether or not you’re returning to your health targets or beginning contemporary, the Match Bottomed Ladies are again—and we’re able to help you each step of the way in which.