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Why it is by no means time to purchase a model new TV

Key Takeaways

  • New TV fashions flood the market year-round, resulting in swift worth drops, benefiting customers.
  • Naming conventions round TVs are designed to drive demand and confuse consumers into considering they want one thing new.
  • Competitors drives innovation, which implies it’ll be arduous to maintain up with the most recent TV tech.


New tech is tough to withstand. Whether or not it is a phone, laptop computer, watch, gaming console, or perhaps a smart TV, one thing new and glossy with numerous buzzwords that prices manner an excessive amount of cash is in some way, inexplicably, wildly tempting.

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Whereas nearly each new piece of tech that comes out is not value shopping for when it is first provided, TVs are among the many most wasteful purchases. It is not fairly the identical as shopping for a brand new automotive (though the price is perhaps comparable in some circumstances), however it’s actually not smart to dump all of your cash on a brand-new mannequin.

I am not saying purchase a used TV by any means; that is perhaps value it in some circumstances, however the argument that is being put forth right here is that you have to wait, a minimum of six months, to purchase a selected TV after it has been launched. Avoid model new ones. Here is why.



The TV market is saturated

Thank goodness for competitors

Samsung QN900D 8K TV (6)

There is not at all times a ton of freedom and selection inside the tech business, particularly in the case of social media platforms and smartphone operating systems (in some circumstances, there isn’t any alternative). And even once you do have restricted choices, aligning your self with a selected model or firm tends to make selections for you sooner or later. Nonetheless, TVs are one space of the electronics world the place there’s truly fairly a little bit of competitors, and that novelty fosters innovation and progress, affording customers extra choices.

TVs are in a crowded market, with business leaders in Samsung, Sony, and LG making high-end TVs. Firms like Hisense and TCL supply loads of worth and improvements , whereas huge names like Amazon, Walmart, and Greatest Purchase all have their very own in-house TV manufacturers. All of that is higher for the buyer, significantly as shopping for a TV means deciding on measurement, display kind, working system, video and audio formatting, gaming specs, digital assistants, and sound high quality.


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It additionally means although that each firm goes to repeatedly work in the direction of advancing their very own tech whereas trying to others to match what they’re doing. The velocity at which innovation takes place is fairly speedy, and should you’re shopping for a brand new TV immediately, it will not be so new in just a few months’ time.

TVs come out recurrently

New fashions are launched 12 months spherical

Apple TV Plus Showing Dark Matter preview on Samsung TV

A brand new TV is not the identical as a brand new cellphone and even new Bluetooth speaker or headphones; it is merely not as uncommon and distinctive. TVs come out all year long, yearly, which implies that once you purchase a brand-new TV, there’s an much more model new one coming down the highway from that very same firm and lots of others.


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When fashions are so typically launched, it turns into tougher and tougher to pinpoint what precisely “new” means. A 2024 TV in the mean time is new, however it will not be that new in 4 months as fall rolls round and the 12 months nears an finish. Nonetheless, shopping for a 2024 TV because the calendar rolls over to 2025 is probably going to offer unimaginable worth. The worth will possible drop, but when it is a later-year mannequin, you will nonetheless have some high-end tech. When a brand new TV is launched, it could solely be barely quicker, or barely extra highly effective, or barely extra accessible. The variations may be imperceptible, particularly should you’re evaluating it to a TV that is nonetheless solely a few years outdated.

Costs drop shortly and infrequently

Anticipate good offers

Memorial Day TV sale

Shopping for something brand-new means possible paying essentially the most cash doable for that merchandise. It is by no means going to get any “newer,” and in time, extra fashions will change it, and it’ll finally go on sale. One TV or one other will at all times be on sale, and so they are likely to observe the standard sale cycles all year long, with fashions discounted on Prime Day, Black Friday, after Christmas and New Years.


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At this very second of writing, Greatest Purchase is providing $300 off a 75-inch Samsung QLED TV, albeit a 2023 mannequin. Amazon is providing $500 off a 65-inch OLED TV from final 12 months, whereas you may also get an 85-inch Bravia mini-LED TV immediately from Sony for $3,600, which is $400 off its retail worth.

These aren’t precisely low cost, however there are reductions that exist. Whether or not these listed retail costs are actually that widespread is one other matter, however there’s at all times a deal accessible and cash to avoid wasting once you’re looking for a TV –just do not search for the latest possibility.

Advertising and marketing phrases cloud innovation

Samsung 4K 8K QLED TVs compared image 1

Virtually ten years in the past, Samsung wowed tech customers when it launched a quantum-LED TV. It options peak ranges of brightness and vivid element on a display utilizing quantum dots to boost the TV’s picture.


The ‘Q’ in ‘QLED’ served to explain the kind of TV, sure, however it was additionally there to sound cool.

It was the way forward for LED screens, boasting an much more awe-inspiring spectrum of pop and shade. The factor about these so-called QLED TVs, nonetheless, was that the ‘quantum’ was as a lot a advertising and marketing time period because it was a science time period, if no more. The ‘Q’ in ‘QLED’ served to explain the kind of TV, sure, however it was additionally there to sound cool.

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It labored. Many firms make QLED TVs now, however Samsung additionally makes neo-QLED TVs. LG has lengthy championed OLED TVs, however additionally they make OLED evoTVs. TCL presents QLED TVs, professional QLED TVs, and premium QD mini-LED TVs: they’re all very good, so in case your one or two-year-old TCL TV would not have a superlative in entrance of its description, do not go and dump it for one thing new. These phrases do point out the kind of TV and supply some stage of description, however additionally they exist to each encourage awe and confusion, making it look like it is one thing greater, grander, and extra particular than you personal proper now. Do not get sucked in.


Newness is relative and fleeting

What’s this sense?

Boost TV picture quality

What’s interested by TVs is there aren’t the identical causes for eager to personal a model new one as there are with different merchandise. With smartphones, there comes some feeling of satisfaction when shopping for a brand new one upon launch (although that is not the very best concept, both). With video video games, you will be paying the best worth doable, however it may be a very long time to attend for a worth drop, and if you wish to play it, you must play it.

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There’s not precisely satisfaction or goal in the case of shopping for a TV upon its launch. It is not a cellphone you carry with you or earbuds you is perhaps displaying off. It is a big, static piece of tech that is loved solely by these within the speedy area. Possibly you are making ready for an enormous watch social gathering for some tv occasion just like the Tremendous Bowl, however most often, there’s no early adopter profit. Most individuals aren’t ready to take a look at a TV and shortly decide the particular mannequin and 12 months. There simply is not a lot standing that comes with it, until you are super-rich and have some wild theater setup.


Do not go speeding to purchase the following sizzling factor.

It would not take lengthy for a brand-new TV to develop into lower than model new. Prices drop shortly, and know-how continues to advance, however a high quality TV will serve you a minimum of for just a few years. Do not go speeding to purchase the following sizzling factor.

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