Key Takeaways
- Apple Watch SE represents the corporate’s shift to satisfy varied value factors.
- The third-generation Apple Watch SE might use a plastic casing.
- Plastic casing may make the Apple Watch extra reasonably priced.
Pricing has all the time been Apple’s weak spot. Whereas the corporate is usually seen as a premium model, CEO Tim Cook dinner has labored onerous to increase Apple’s product lineup to satisfy a broader vary of client value factors. The product that represents this shift finest is the Apple Watch SE. First unveiled in September 2020, the now $249 wearable has been a fairly reasonably priced approach for customers to get into the Apple Watch ecosystem. Whereas the second-generation Apple Watch SE does not supply an always-on show, ECG, or quick charging, its low value level is a worthwhile trade-off for a lot of.
Not too long ago, reviews have begun to pop up suggesting that the third-generation Apple Watch SE might swap to a plastic casing. This prompted me to surprise: Does a plastic Apple Watch make sense?
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Apple’s historical past with plastic and different supplies
Materials experimentation
Apple / Pocket-lint
The Apple Watch has change into considerably of a playground for Apple’s designers to experiment with new supplies. The present Series 9, SE, and each earlier mannequin for the reason that authentic characteristic an aluminum enclosure. The Apple Watch Sequence 9 additionally is available in a chrome steel casing for a premium value. Ceramic has been utilized in earlier Sequence fashions, whereas the Apple Watch Extremely is manufactured from titanium. Plus, who may neglect the infamous 18-karat gold authentic Apple Watch stated to have been gifted to extra celebrities than ever bought.
The Apple Watch has change into considerably of a playground for Apple’s designers to experiment with new supplies.
That is all to say that Apple’s designers get pleasure from working with new supplies. Outdoors of Macs that used to make use of plastic enclosures recurrently till the corporate switched completely to aluminum, essentially the most notable Apple product to make use of plastic was the iPhone 5C. Basically an identical to the earlier the corporate’s 2012 flagship, the iPhone 5, the iPhone 5C solely had one distinction, its colourful polycarbonate (plastic) enclosure, which got here in blue, pink, inexperienced, white, and yellow. As of late, Apple has been fairly muted with its colours. Though the iPhone 15, iPad, iPad Air, and iMac all have coloured choices, they appear as if the corporate is making an attempt to chop prices by saving on ink.
That is all to say that what made the iPhone 5C distinctive is its enjoyable, eye-popping colours. Coloration is one thing lacking from Apple’s lineup, a minimum of in a extra vibrant approach. The iPhone 5C’s plastic enclosure additionally made it considerably sturdy and fairly gentle. The colourful cellphone is usually seemed again on as a horrible machine, principally from its time being bought as an 8GB mannequin. Nonetheless, its plastic enclosure just isn’t one thing experimented with once more, which is unlucky.
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Ought to Apple make a plastic Apple Watch SE?
In all probability
Pocket-lint
Ought to Apple make a plastic Apple Watch SE, because the rumors counsel they might? It is a enjoyable query to ask. Plastic affords many benefits. Probably the most vital and sure primary driver is its decrease value than aluminum. Plastic may assist Apple decrease the value of the SE even additional or, at worst, preserve the value the identical. A diminished value level makes the Apple Watch extra enticing as a present for kids and individuals who solely desire a health tracker, not a vogue piece.
Plastic can be lighter making it, once more, higher for each these customers. Hopefully, plastic would additionally imply extra enjoyable colours, permitting folks to specific their personalities on their wrists. Mixed with a colourful Apple Watch strap, folks may make some distinctive combos. As an Apple Watch Extremely wearer and an enormous fan of Stainless Metal (sure, over titanium), I would not be out there for a plastic Apple Watch. Nonetheless, I may see myself recommending it usually if it ever involves actuality.
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